6 Simple Steps to Make Your Facebook Posts Shareable

Social media has become an integral part of our lives. We use it to stay connected with friends and family, share our thoughts and experiences, and learn about the world around us. Facebook is one of the most popular social media platforms, with over 2 billion active users. If you want to get your Facebook posts noticed, you need to make them shareable. Here are three tips on how to do just that.

First, make sure your posts are visually appealing. People are more likely to share content that is visually appealing. This means using high-quality images and videos, and making sure your posts are well-formatted. You can also use formatting tools to make your posts more readable and engaging. For example, you can use bullet points, lists, and headers to break up your text. You can also use different fonts and colors to make your posts more visually appealing.

Second, make sure your posts are relevant to your audience. People are more likely to share content that is relevant to their interests and needs. When you’re creating a post, think about what your target audience would find interesting and valuable. You can also use social listening tools to identify what topics are trending in your industry or niche. By creating content that is relevant to your audience, you’re more likely to get them to share your posts.

Craft Engaging Headlines

Headlines are the gatekeepers to your content. They determine whether your audience will want to read on or scroll past. So, how can you write headlines that people can’t resist? Here are a few tips:

Use strong verbs: Verbs are the heart of your headline. They convey action and make your headline more dynamic.
Keep it short: People have short attention spans. Aim for headlines that are around 7-10 words long.
Use numbers: Numbers help your headline stand out. They also make your points more specific and credible.
Ask a question: Questions engage readers and make them want to learn more.
Use keywords: Keywords help people find your content when they’re searching online.
Use emotional language: Tap into your audience’s emotions with language that is warm, friendly, or humorous.
Test your headlines: The best way to improve your headlines is to test them. Use A/B testing to see which headlines perform better.

Headline Analyzer Tools

There are a number of online tools that can help you analyze your headlines and make sure they’re as strong as possible. Here are a few of our favorites:

Tool	Features
CoSchedule Headline Analyzer	Scores headlines based on length, readability, keyword density, and emotional appeal
Impact Marketing Headline Analyzer	Provides detailed feedback on headline strength, word balance, and emotional impact
Advanced Marketing Institute Headline Analyzer	Scores headlines based on clarity, relevance, and emotional appeal

Use High-Quality Images and Videos

Visual content is essential for capturing attention and making your posts more shareable. Here’s a detailed guide to using high-quality images and videos:

Image Resolution and Size

Ensure that your images are high-resolution and optimized for Facebook. The ideal image size for posts is 1200 x 630 pixels. Use images that are sharp, clear, and free of blur or distortion.

Image Optimization

Optimize your images for fast loading by reducing file sizes without compromising quality. Use image compression tools or online services to reduce file size without sacrificing the visual appeal.

Video Content

Videos are highly engaging and can significantly boost shareability. Consider creating short, eye-catching videos that convey your message effectively. Optimize your videos for mobile viewing by using vertical or square aspect ratios.

Element	Recommended
Video Resolution	720p or 1080p
Video Duration	1-2 minutes
Aspect Ratio	Vertical (9:16) or Square (1:1)

Leverage Social Media Buttons

3. Enhance Visibility with Social Media Buttons

In the era of social media dominance, leveraging social media buttons on your Facebook posts is paramount for increasing shareability. These buttons provide a seamless way for users to share your content across various platforms, amplifying its reach.

Strategy for Placement: Place social media buttons prominently within your post, either above or below the text. Consider using a "share bar" format to showcase multiple sharing options.
Visual Appeal: Design the buttons with attractive visuals and intuitive icons that entice users to click and share.
Customize for Each Platform: Utilize different social media buttons based on the specific platforms your target audience frequents. This ensures maximum visibility and engagement.

Benefits of Social Media Buttons:

Benefit	Description
Increased Exposure: Sharing buttons facilitate wider distribution of your content beyond your immediate social circle.
Enhanced Engagement: Users can easily express their views, start conversations, and contribute to discussions inspired by your post.
Lead Generation: By sharing your content, users may attract new followers and potential customers, boosting your brand presence.

Encourage User-Generated Content

User-generated content (UGC) is a valuable asset for any business. It can help you build relationships with your customers, generate leads, and drive sales. Here are a few tips for encouraging user-generated content:

Run contests and giveaways. This is a great way to get people excited about sharing their content. Offer prizes that are relevant to your target audience, and make it easy for people to enter.
Create a branded hashtag. This will help you track UGC and make it easier for people to find and share your content. Promote your hashtag on your social media channels and website.
Partner with influencers. Influencers can help you reach a wider audience and generate more UGC. Send them free products or services, and ask them to share their experiences with your brand.

Platform	Best Practices
Facebook	– Use high-quality images and videos. – Write engaging and informative captions. – Use relevant hashtags. – Tag other users and pages.
Instagram	– Use visually appealing images and videos. – Write concise and engaging captions. – Use relevant hashtags. – Tag other users and locations.
Twitter	– Use short and sweet tweets. – Use relevant hashtags. – Tag other users and accounts. – Include a call to action.

Run Contests and Giveaways

Contests and giveaways are a great way to engage with your audience and encourage them to share your posts. Here are some tips for running successful contests and giveaways on Facebook:

Choose a prize that is relevant to your audience.

The prize should be something that your audience will be excited to win. It doesn’t have to be expensive, but it should be something that they will value.

Promote your contest or giveaway across multiple channels.

Don’t just rely on Facebook to promote your contest or giveaway. Promote it on your website, in your email newsletter, and on other social media channels.

Make it easy to enter.

The entry process should be simple and easy to follow. Avoid making people jump through hoops to enter your contest or giveaway.

Announce the winner promptly.

Once the contest or giveaway has ended, announce the winner promptly. This will help to build trust with your audience and encourage them to participate in future contests and giveaways.

Follow up with the winner.

Once you have announced the winner, follow up with them to get their contact information and send them their prize. This is a great way to build a relationship with your customers and encourage them to continue following your business.

Use Hashtags and Trending Topics

Hashtags are keywords preceded by the hash (#) symbol. By incorporating relevant hashtags into your Facebook posts, you make it easier for users searching for specific topics or trends to discover your content. Choose hashtags that are popular, but not so common that your post gets lost in a sea of others.

Call-to-Action

Encourage your followers to share your posts by including a clear call-to-action. Phrases like “Share this if you agree” or “Help us spread the word” can prompt users to engage with your content and amplify its reach.

Visual Content

Visual content such as images, videos, or infographics can make your posts more visually appealing and shareable. People are more likely to engage with and share posts that contain engaging visual elements.

Community Interaction

Foster a sense of community by responding to comments and interacting with your followers. Engaging with your audience builds connections and encourages them to share your posts as a way of participating in the conversation.

Table: Tips for Making Your Posts Shareable

Tips	Example
Use relevant, popular hashtags	#SocialMediaMarketing #ContentStrategy
Leverage trending topics	#ClimateChange #Sustainability
Include a clear call-to-action	“Share this to support our cause”
Incorporate visual content	Infographic on social media statistics
Encourage community interaction	Ask for feedback or share user-generated content

Optimize Post Timing

The best time to post on Facebook depends on various factors such as your audience’s demographics, interests, and time zone. Here are a few strategies to optimize your post timing:

1. Analyze Your Audience’s Activity

Use Facebook Insights to track when your audience is most active on the platform. This data will help you identify the best time to post for maximum engagement.

2. Experiment with Different Times

Try posting at different times of the day and week to see what works best for your audience. Monitor your post performance metrics such as reach, engagement, and clicks to determine the most effective time slots.

3. Consider Your Audience’s Time Zone

If your audience is spread across different time zones, consider posting at a time that is convenient for most of them. Alternatively, you can use Facebook’s scheduling tools to schedule posts for specific time zones.

4. Use a Social Media Management Tool

Social media management tools like Hootsuite and Buffer allow you to schedule posts in advance and track their performance. This can help you optimize your posting schedule and avoid missing peak engagement times.

5. Look at Your Competitors

Check when your competitors are posting and analyze their engagement rates. This can give you insights into the best posting times for your industry and target audience.

6. Track Your Results

Regularly monitor your post performance metrics to see what works and what doesn’t. Use this data to refine your optimization strategy and maximize your reach and engagement.

7. Use a Social Media Calendar

Create a social media calendar to plan your posts in advance and ensure consistency. This will help you maintain a regular posting schedule and avoid missing peak engagement times.

Time	Audience
Morning (6-9 AM)	Business professionals, commuters
Midday (12-2 PM)	Lunch break crowd
Evening (5-8 PM)	People relaxing after work
Late Night (9 PM-midnight)	Night owls, insomniacs

Promote Cross-Channel Distribution

Extend the reach of your Facebook posts by integrating them across multiple platforms. Here are some strategies to achieve this:

1. Integrate with Social Media Networks

Connect your Facebook account with other social media platforms like Twitter, Instagram, and LinkedIn. This allows you to cross-post your Facebook content to these channels, expanding its visibility.

2. Utilize Content Syndication Tools

Employ content syndication tools like Hootsuite or Buffer to automate the sharing of your Facebook posts on other social media platforms and websites. This simplifies content distribution and saves time.

3. Leverage Share Buttons

Include prominent social media share buttons on your Facebook posts. Encourage your followers to share your content with their networks, increasing its reach and engagement.

4. Run Contests and Giveaways

Host contests and giveaways that require participants to share your Facebook posts on other platforms. This incentivizes sharing and generates organic reach.

5. Utilize Email Marketing

Incorporate your Facebook posts into your email campaigns. Provide a link or embed the post directly in the email to encourage subscribers to engage with your content on Facebook.

6. Create Cross-Platform Content

Tailor your Facebook posts to be easily adaptable to other platforms. Use concise, eye-catching headlines, and visually appealing images that can be repurposed for different formats.

7. Partner with Influencers

Collaborate with influencers in your niche. Offer them incentives to share your Facebook posts with their followers, leveraging their reach and credibility.

8. Optimize for Mobile and Desktop

Ensure that your Facebook posts are optimized for both mobile and desktop devices. Format your text and images appropriately to ensure a seamless sharing experience across all devices.

Device	Optimization Considerations
Mobile	Keep text concise, use large font sizes, optimize images for faster loading
Desktop	Provide more detailed text, use high-resolution images, include clear calls to action

Analyze and Track Results

Once you have implemented shareable content, it’s important to track and analyze its performance to refine your strategy and maximize its impact. Here are some essential steps for analyzing and tracking your results:

1. Use Facebook Insights

Facebook Insights is a valuable tool that provides comprehensive data on your page’s performance, including the reach, engagement, and shares of your posts. Regularly review these insights to gain a deeper understanding of how your shareable content is resonating with your audience.

2. Set Up UTM Tracking

Use Urchin Tracking Module (UTM) codes to tag your shareable links and track their performance across different channels. This will allow you to measure the specific sources that are generating the most shares and optimize your promotional efforts.

3. Monitor Social Media Metrics

Keep an eye on social media metrics such as likes, comments, and shares on your posts. These metrics can provide you with valuable feedback on the effectiveness of your shareable content.

4. Analyze User Behavior

Study the behavior of users who share your content to identify patterns and trends. This can help you understand what type of content is most likely to be shared and make necessary adjustments to your strategy.

5. Conduct Surveys

Gather feedback from your audience through surveys or polls to gain insights into why they are sharing your content and what kind of content they would like to see more of.

6. Use Social Listening Tools

Utilize social listening tools to monitor mentions of your brand or products across the web, including shares and comments on your content. This can help you gauge the overall sentiment and reach of your shareable content.

7. Check Google Analytics

Integrate Google Analytics with your Facebook page to track website traffic generated by your shareable content. This will provide you with a better understanding of its impact on your website’s performance.

8. A/B Test Different Strategies

Experiment with different approaches to shareable content, such as varying headlines, images, or call-to-actions. Use A/B testing to determine which strategies are most effective in driving shares.

9. Measure ROI and Optimize

Calculate the return on investment (ROI) of your shareable content by comparing its cost to the revenue or other benefits it generates. Use this data to optimize your strategy and maximize its profitability.

Metric	Description
Reach	Number of unique people who saw your post
Engagement	Number of likes, comments, and shares on your post
Shares	Number of times your post was shared by others
ROI	Return on investment of your shareable content

Experiment with Different Formats

1. Images

Images are one of the most effective ways to get people to share your posts. When you post an image, Facebook automatically generates a thumbnail that appears in the news feed. This thumbnail can help to draw people in and make them more likely to click on your post.

2. Videos

Videos are another great way to get people to share your posts. Videos are more engaging than images, and they can be used to tell a story or convey a message in a more personal way.

3. GIFs

GIFs are a fun and engaging way to share your thoughts and feelings. GIFs can be used to express a wide range of emotions, from laughter to sadness. They can also be used to create short, animated stories.

4. Live videos

Live videos are a great way to connect with your audience in real time. Live videos can be used to broadcast events, give speeches, or simply chat with your followers.

5. Polls

Polls are a great way to get feedback from your audience. You can use polls to ask questions about your products or services, or to get feedback on your marketing campaigns. Polls can help you get insights into what your audience is thinking.

6. Questions

Questions are a great way to start a conversation with your audience. You can use questions to ask for advice, get feedback on your products or services, or simply start a discussion.

7. Quizzes

Quizzes are a fun and engaging way to test your audience’s knowledge. Quizzes can be used to promote your products or services, or simply to educate your audience on a particular topic.

8. Contests

Contests are a great way to generate excitement and get people talking about your brand. Contests can be used to give away prizes, promote your products or services, or simply build your email list.

9. Events

Events are a great way to connect with your audience and build relationships. Events can be used to promote your products or services, educate your audience on a particular topic, or simply bring people together.

10. Groups

Groups are a great way to build a community around your brand. Groups can be used to discuss topics, share ideas, and support each other. Groups can be a great way to get feedback from your audience and build relationships with potential customers.

How to Make Your Facebook Posts Shareable

As a social media marketer, one of your goals is to get people to share your content. The more people who share your posts, the more people will see them, and the more likely you are to achieve your marketing goals.
But what makes a post shareable? There are a few key ingredients that you can include in your posts to make them more likely to be shared.

Make it visually appealing. People are more likely to share posts that are visually appealing. Use high-quality images and videos, and make sure your posts are well-formatted and easy to read.
Make it relevant to your audience. People are more likely to share posts that are relevant to their interests. Make sure your posts are targeted to your specific audience, and that you’re providing them with content that they will find valuable.
Make it actionable. People are more likely to share posts that give them something to do. Include a call to action in your posts, and make it easy for people to share your content with their friends and followers.